What is a Custom Label Printer and why Might you Need one?

A custom label printer helps you print out custom labels for your products. They can range from medical device labels, nutritional facts labels to simple product branding, and technical details labels. Labels can make or break a product. Therefore, custom label printing is a wise investment that can make your brand and product stick out.

Where a lot of businesses go wrong is with using boilerplate templates for labels. Although they work, they also come associated with various problems such as the risk of outdated data, bad legibility, etc. However, the biggest problem is that they do not help you stand out. If your branding does not stand out, you cannot sell as much. It is the marketing truth.

A Custom Label Printer Solves This Problem

A custom label printer is just like a typical label printer, with one exception: it has its own image editing software. Though that is not necessarily a prerequisite. Given, being able to design and edit images with the printer’s native application is helpful, but it is also possible to be well-versed in other label management, label design, or graphic design software.

You can then use this knowledge to create custom labels that are specific to your brand. You might need to hire a graphic designer to design a custom label that is unique and attractive, without sacrificing on the quality, legibility, and message clarity – but this will largely be a one-time cost.

What Type of a Labels do you Need?

When you have your own custom label printer, you will need to choose the right label. And there are many different options. A custom label should have a custom and unique design. But it can also be made more customized with the help of these:

  • Glossy or matte finish.
  • Hot foil or embossed print.
  • Printed on regular vs. premium stock.

The considerations depend largely on what your brand values are, and which type of customers are you targeting.

Remember, your product’s labels are not merely stickers. A label is sort of the first impression of your brand. As such, it is pivotal to your brand identity. Your label design is key from a marketing perspective. It is also something that 100% of your buyers interact with. And it is also what sets you apart from your competitors on the shelves.

Online Custom Label Printing

If you are not comfortable with the idea of getting a label custom designed and printed by you – then there are online services that do the job for you. These services will design and print custom labels for you and are quite economical.

However, there are bound to be certain limitations on creativity and uniqueness in this case. You might also be limited in terms of what shapes, sizes, or materials you can order in.

Final Thoughts

Custom labels are not just limited to information labels. They can be used for product labeling, promotional labels, packaging units, static cling labels, cover-up labels, tags, and tickets, and even magnets.

How you do your branding with custom labels is truly a whole new world worth exploring. Just remember that purchasing high-quality equipment is always worth it in the long run. At LabelBasic, we can help you find the perfect custom label printer.