Print Custom Beer Labels In-House

No minimums. No lead times. No artwork setup fees. Print your labels on demand, right in your brewery. Run 10 for a limited batch or 10,000 for your flagship brew.

Custom printed beer bottle and can labels

Who Prints Beer Labels In-House

From craft breweries to home brewers, anyone who bottles or cans benefits from printing labels on demand.

Craft Breweries

Core lineup and limited releases printed on demand. No minimum order, no waste when recipes change.

Home Brewers and Nano Breweries

Print a batch of 20 or 200. Every batch can have its own label without setup fees.

Cideries and Meaderies

The same printers that handle beer labels work for cider, mead, and hard seltzer.

Seasonal Releases and Collabs

Short runs for specials and one-offs without pre-press costs or minimums.

Taproom Exclusives

Unique branding for tap-room-only products with zero setup fees and same-day turnaround.

Contract Brewers and Co-Packers

Label each client product separately. Variable data printing handles SKU-level customization.

Why Craft Breweries Print Beer Labels In-House

On a crowded shelf, colour sells the can. According to research cited by Epson, 85% of buyers say colour is the main factor when choosing one product over another, and colour alone can drive up to 90% of a first impression.

The problem with outsourcing

Commercial label printers require minimums of 1,000 to 5,000 labels per SKU. For a craft brewery rotating seasonal or small-batch beers, that means paying for labels that never ship, or printing fewer SKUs than your menu demands. Lead times of 5 to 15 days add friction every time a recipe or regulatory detail changes.

What in-house printing unlocks

With an in-house colour label printer and a roll of blank BOPP labels, you can print one label or one thousand. Variable data like batch numbers, best-before dates, and ABV are no extra cost. New seasonal can go live in an hour, not a fortnight. No setup fees, no reorder anxiety.

What to look for in a beer label printer

Beer labels live in ice buckets and refrigerators. Look for pigment-based inkjet ink: it sits on top of the BOPP surface and resists moisture far better than dye ink. A roll-fed printer (rather than sheet-fed) dramatically cuts per-label cost at volume. Print speed of 4+ inches per second keeps pace with busy bottling runs.

How to Print Beer Labels In-House

1

Design Your Label

Use any design software: Adobe Illustrator, Canva, NiceLabel, or BarTender. Export as PDF or PNG.

2

Load Your Roll

Snap in a polypropylene label roll. Switch between label sizes in under a minute. No technician required. Any team member can load and run a job.

3

Print On Demand

Labels come out cut and ready to apply. Print 10 for a limited release or run your full production batch. Re-print any time with no setup fees or minimum order.

Recommended Label Rolls for Beer Labels

Craft beer labels need to survive condensation, ice buckets, and fridge cycles. Polypropylene (PP) roll labels are the standard choice: water-resistant, durable, and compatible with all colour label printers. Glossy Polypropylene gives a vibrant, premium finish; Matte Polypropylene suits a craft or artisan look. Ink adds only about 2 to 7 cents per label according to Epson’s label cost guide, so the blank roll, not the ink, drives your per-label cost. The most common beer label sizes:

Size Material Best For $/label at 96+
4″ x 3″ Glossy Polypropylene Standard 12 oz / 355 ml bottle body label from $0.12
4″ x 4″ Glossy Polypropylene Tallboy (473 ml / 500 ml) body label from $0.16
4″ x 2″ Matte Polypropylene Shorter wrap label, craft or artisan look from $0.08
3.5″ x 1.5″ Glossy Polypropylene Neck or collar label from $0.06
4″ x 6″ Glossy Polypropylene Growler, can, or large format bottle from $0.23
Prices shown at 96+ rolls (20% volume discount applies). See product pages for full pricing.
Built for the wet bar environment. Polypropylene labels are water-resistant and will not smear, peel, or discolour when exposed to condensation, ice buckets, or refrigerator cycles. Glossy PP retains full colour saturation after hours in an ice bath. Paper labels are not recommended for refrigerated or wet applications.
Epson ColorWorks CW-D3800 Color Inkjet Label Printer

Epson ColorWorks CW-D3800

Best for: Small to mid-volume craft breweries, especially those printing on Matte Polypropylene for a craft or artisan label look.

Dye-based ink, 4″ print width, compact and easy to set up. Pairs particularly well with Matte Polypropylene rolls. Works with Glossy PP too. Ideal for runs of a few dozen to several hundred labels at a time.

ColorWorks-CW-6000A-1.png

Epson ColorWorks CW-C6000A

Best for: Higher-volume operations wanting lamination-free waterproof labels.

Pigment-based ink means labels are water-resistant straight off the printer. 4.4″ wide, auto-cutter, runs at 11 ips. A workhorse for production runs.

Epson ColorWorks CW-C4000

Best for: Entry to mid-volume craft breweries wanting a compact pigment-based printer.

Pigment-based ink, 4″ print width, auto-cutter. Produces water-resistant labels straight off the printer with no lamination needed. A step up from the D3800 for busier operations or wet-environment requirements.

Free $700 label credit included with your CW-C6000A or CW-C4000 purchase. See all promos.

Need Expert Advice?

Not sure which printer fits your volume? Call us at 1-888-225-0986 and we will walk you through the right choice.

Frequently Asked Questions: Beer Label Printing

What size label fits a standard beer bottle?

A 4″ x 3″ label fits most standard 12 oz (355 ml) bottles. For 500 ml or tallboy cans a 4″ x 4″ gives more design space. Neck labels are typically 3.5″ x 1.5″. Measure the flat panel on your bottle first, that is the maximum print area.

What material should I use for beer bottle labels?

Glossy Polypropylene is the standard choice for beer labels. It is water-resistant, handles condensation and ice bucket exposure, and takes ink well from both dye and pigment colour label printers. Matte Polypropylene gives a craft-look finish. Paper labels are not recommended for refrigerated or wet applications.

Do I need to laminate my beer labels?

It depends on the printer. Dye-based printers like the CW-D3800 benefit from lamination for maximum water resistance on PP labels. Pigment-based printers (CW-C4000, CW-C6000A) produce labels that are water-resistant straight off the printer with no lamination needed for most beer applications.

How many labels do I get per roll?

Label count depends on label size and roll diameter. A 4″ x 3″ Polypropylene roll (3″ core) holds approximately 850 labels. Smaller labels yield more per roll; larger labels fewer. Each product page shows the exact count for that roll.

Can I print variable data like batch numbers and best-before dates?

Yes. Variable data printing (batch numbers, best-before dates, QR codes) is one of the main reasons breweries invest in in-house label printing. Set up a template in label design software like NiceLabel or BarTender, and the printer pulls the variable fields each run. No stickers over stickers, no manual corrections.

Is in-house label printing cost-effective for a small brewery?

At very low volume, outsourcing is often cheaper on paper. But once you factor in minimum order waste, vendor lead times, and the cost of any label changes, in-house printing becomes competitive quickly. Most small breweries find the break-even around 500 labels per month. Above that, in-house printing consistently wins on total cost.

What information is required on a beer label in Canada?

Canadian beer labels must include the product name, net contents (in metric), alcohol by volume (ABV), and the brewer’s name and address. Labels sold nationally require bilingual English/French text. Federally regulated bottles also carry a standard drink disclosure and health warning, with updated requirements phased in through 2026. In-house printing makes last-minute compliance updates fast: revise your template today and print the updated version tomorrow, with no reprints wasted.

How fast can a colour label printer produce beer labels?

The Epson CW-D3800 and CW-C4000 both run at roughly 4 inches per second (ips). The CW-C6000A steps up to 11 ips. For a 4″ x 3″ label that is approximately 1,100 labels per hour on the C6000A, enough for most small and mid-size craft brewery production runs. High-volume operations can step up to the Epson CW-C8000, which prints at up to 12 ips on media up to 8.5″ wide.

Should I choose gloss or matte black ink for beer labels?

The black ink finish on the CW-C4000 and CW-C6000A is a one-time choice: it is set when the printer is first powered on and cannot be changed later. For beer, most breweries choose the gloss model, because glossy polypropylene is the standard beer label stock and gloss black makes blacks and colours pop on it. Gloss black also prints well on matte stock, so it is the flexible choice if you are unsure. Choose matte black only if you will always print on plain or matte media. Both finishes use the same colour inks.

Does the ink cost a lot per label?

No. According to Epson’s label cost guide, ink runs about 2 to 7 cents per label across the ColorWorks line, even for bold full-colour can art. The blank label roll is usually the larger share of the per-label cost, and there is no print vendor markup, no plate fees, and no minimum order.

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